As a Senior Art Director at Target, I helped develop integrated creative for the Home category, translating seasonal stories into engaging brand experiences across Target.com, the Target app and social channels. From early concepting through final execution, I partnered with creative leadership to design campaigns, develop visual systems and bring the brands to life through thoughtful, guest-focused design.
Role Senior Art Director
Client Target
Scope Seasonal Campaigns on Website, App, and Social
Expertise Art Direction, Concept Development, Campaign Design, Integrated Design
Target.com Brand Page and Content
This 360° Shoppable Studio featured Opalhouse x Jungalow products in styled rooms using CGI. To shop the studio on Target.com, guests used arrows to explore, click items to expand details, and easily add to cart.
Seasonal Brand Pages | Design & Photography Direction