Target Run Campaign

"Target Run" tapped into a phrase guests already use, turning a quick errand for everyday essentials into a recognizable brand moment. As a Senior Art Director at Target, I helped develop the campaign's digital creative, art directing video and photoshoots, designing social content, and animating HTML5 banner ads that extended the campaign across digital channels. Working closely with creative leadership, I translated the campaign concept into a cohesive visual system from initial exploration through final execution.

Role
Senior Art Director

Client
Target

Scope
Seasonal Campaigns on Social and Digital

Expertise
Art Direction, Concept Development, Campaign Design, Digital Design