Target Retail Marketing

Great retail design helps guests discover, explore and feel inspired. I lead photography and creative direction across Target's Electronics, Entertainment, Toys, Licensing, and Sporting Goods categories, creating in-store experiences that simplify shopping while bringing brands to life. Across over 2,000 stores, I develop creative that adapts to constantly evolving assortments and seasonal campaigns while maintaining a cohesive, unmistakably Target look and feel.

Role
Associate Design Director

Client
Target

Scope
Retail Marketing

Expertise
Retail Marketing, Shopper Experience, Visual Storytelling

In Electronics, I lead photography and design direction for moments that translate technical product stories into approachable, highly shoppable experiences.

In the Toys category, we leverage creative across licensed and owned brands to create engaging focal points that resonate with kids and parents alike.

With Licensing campaigns, we bring beloved franchises to retail through marketing that celebrates each brand while driving shopper engagement.

We also bring major Entertainment properties to life through in-store marketing that connects cultural moments with the retail experience.